Category: Clarity & Communication
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Working in Pharma Taught Me How to Be More Creative, Not Less
There’s a common assumption that working in pharma or healthcare communications is creatively limiting. Too many rules. Too many approvals. Too much you can’t say. After five years working as a creative marketing professional in this space, I’ve found the opposite to be true. Creativity within real constraints Good copy matters everywhere. What makes healthcare…
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The Presentation Gap: Why Teams Struggle and How to Solve It
Everyone uses presentation tools, be it PowerPoint, Google Slides, or Keynote, but in many organizations, these platforms are a source of friction rather than clarity. Creative teams avoid them because they feel limiting. Non-creatives struggle to make slides look polished. And yet, stakeholders insist on editable decks. The result? A persistent presentation gap: organizations want…
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The UX Course That Changed How I Understand People
When I signed up for a UX course at Concordia University, I expected to learn about wireframes, personas, and maybe how to make an app flow look a little nicer. What I didn’t expect was a crash course in human behaviour — the kind that shapes every decision we make, from the apps we tap…
