Category: Clarity & Communication

There’s a common assumption that working in pharma or healthcare communications is creatively limiting. Too many rules. Too many approvals. Too much you can’t say. After five years working as a creative marketing professional in this space, I’ve found the opposite to be true. Creativity within real constraints Good copy matters everywhere. What makes healthcare…

Everyone uses presentation tools, be it PowerPoint, Google Slides, or Keynote, but in many organizations, these platforms are a source of friction rather than clarity. Creative teams avoid them because they feel limiting. Non-creatives struggle to make slides look polished. And yet, stakeholders insist on editable decks. The result? A persistent presentation gap: organizations want…

When I signed up for a UX course at Concordia University, I expected to learn about wireframes, personas, and maybe how to make an app flow look a little nicer. What I didn’t expect was a crash course in human behaviour — the kind that shapes every decision we make, from the apps we tap…