Packaging Archives - Natalie Heather Davis

Showing 4 Result(s)

The specs

Take an existing brand (not named for Copyright purposes) and give it a modern, eco-friendly edge.

The idea

To choose a well known tea brand, and give it a classic and modern new identity. Take a box of tea bags and turn it into reusable tins that consumers can bring back to refill.

The challenges

Creating color variations for the tins that kept the brand identity clear was surprisingly the hardest part.

The overall feeling

This was a group project and the collaboration went really well to create a very visually appealing brand.

The specs

Simple: create packaging for socks.

The idea

This is no ordinary sock brand – for each pair of socks, you get two different colored socks. Who has time for matching socks? You should wear socks that are as unique as you are.

The challenges

Socks are likely the most boring piece of clothing in existence. I wanted to make it a fun sock company, and while it was a challenge, it was a fun challenge.

The overall feeling

I adore how this turned out. The color variations of the logos are so playful. Though the logo is simple, it really packs a punch.

The specs

Create a full branding kit for a fictional restaurant of your choice.

The idea

Griff Cafe is a fictional restaurant that focuses on being allergy friendly, and it has a unique “quiet section” where introverts can hide away in peace.

The challenges

The hardest thing to come up with was the logo – once that was in place, and I was happy with how it looked in all sorts of environments, the rest of it came easy.

The overall feeling

I am quite happy with how the branding for this project worked out. It took a fair bit of time, but I feel like there is a clear brand identity.

The specs

Here is the thing. This started off as a pop art inspired beer brand called “b is for beer”, but I love the patterns so much that I wanted to showcase them in another environment.

The idea

The original specification meant that there was a pop culture inspired packaging. I went for an Edith Piaf vibe (my beers were named after Edith Piaf songs like “Rien de Rien” and “La Vie en Rose”). I kept the logo and the patterns, and now it can go everywhere.