Showing 13 Result(s)

Lenoums

The specs

Create a brand for children’s snacks or bath products, and then create packaging for the product of your choice. I decided that my snack would be baked apple chips – healthy, and naturally gluten free!

The idea

I decided that my snack would be baked apple chips – healthy, and naturally gluten-free! The brand is Lenoums. I originally wanted the brand to be lenoms – like nom nom nom nom nom (picture the cookie monster right now). My teacher pointed out that “nom” in French means “name”, and therefore the company name could be confusing.

The challenges

This project had to be fully bilingual as we are based in Montreal! All the packaging had to follow Canadian and Quebec guidelines.

The overall feeling

I’m happy with this project! The brand feels young and friendly, and I love the pattern that comes with the brand.

b is for beer

The specs

Here is the thing. This started off as a pop art inspired beer brand called “b is for beer”, but I love the patterns so much that I wanted to showcase them in another environment.

The idea

The original specification meant that there was a pop culture inspired packaging. I went for an Edith Piaf vibe (my beers were named after Edith Piaf songs like “Rien de Rien” and “La Vie en Rose”). I kept the logo and the patterns, and now it can go everywhere.

The challenges

I struggled the most with the amber pattern – I am not sure why, but I never really was happy with the circles overlapping on that one.

The overall feeling

I am really happy with how the patterns turned out, and it is really cool to see them in a variety of different places.

James Colin Davis

The specs

James is pursuing a career as a professional golfer. He wanted a logomark to make him stand out from the crowd.

The idea

As a ginger with a beard, James is pretty easily identifiable. He also always wears a cap. The two together is iconic, but adding the golf clubs as a skull & crossbones added a personal touch and made it clear the industry he’s in.

The challenges

For the illustration, I worked from a photo I had taken of James. The shape of the hat in the illustrated version looked ridiculous, so I had to alter it to make it look more clearly like a hat.

The overall feeling

Well, it’s definitely identifiable! I think the logomark is creative and fun.

BTW you can follow James on his journey on Facebook and Instagram.