Montreal Graphic and UX Designer

Portfolio Category

Branding

Showing 10 Result(s)

Lincoln Tea

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The specs

Take an existing brand (not named for Copyright purposes) and give it a modern, eco-friendly edge.

The idea

To choose a well known tea brand, and give it a classic and modern new identity. Take a box of tea bags and turn it into reusable tins that consumers can bring back to refill.

The challenges

Creating color variations for the tins that kept the brand identity clear was surprisingly the hardest part.

The overall feeling

This was a group project and the collaboration went really well to create a very visually appealing brand.

PairUp

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The specs

Simple: create packaging for socks.

The idea

This is no ordinary sock brand – for each pair of socks, you get two different colored socks. Who has time for matching socks? You should wear socks that are as unique as you are.

The challenges

Socks are likely the most boring piece of clothing in existence. I wanted to make it a fun sock company, and while it was a challenge, it was a fun challenge.

The overall feeling

I adore how this turned out. The color variations of the logos are so playful. Though the logo is simple, it really packs a punch.

Mantra Yoga Studio

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The specs

Create a fictional brand, and give it the works. Business cards, stationary, a website, and anything else you may feel like doing. Must be done in a team (this branding was designed with Isabelle Rochette)

The idea

A yoga studio based on the west of the island of Montreal. The branding would be soothing and refreshing. My favourite part was choosing the exact shade of green, which in my opinion, is essentially perfect for this brand.

The challenges

The logo. It started off so promising, but the feedback on my favourite choices was that they were just like all the other yoga logos that already existed. The final logo is definitely different from the average logo, but I am not convinced it is the best.

The overall feeling

I like that the branding for this is all around very soothing, I find it easy to tell that it is a yoga studio.

Want to see the full website? Right this way.

Drew’s Pro Shop

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The specs

A brand new pro shop needed branding. They asked for a contemporary vintage feel, with a focus on the fact that they sharpen skates. Since the brand is in Montreal, they wanted a bilingual one as well as an English one.

The idea

Using the year the company was founded was a great way to give it a vintage feel, without it being a vintage company. It has a sporty vibe, but it is clear the focus is hockey.

The challenges

Drawing the skates, surprisingly. I love illustrating, but I struggled with this one.

The overall feeling

I am so happy with how this project worked out. The colors, the layout, all of it.

Griff Cafe

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The specs

Create a full branding kit for a fictional restaurant of your choice.

The idea

Griff Cafe is a fictional restaurant that focuses on being allergy friendly, and it has a unique “quiet section” where introverts can hide away in peace.

The challenges

The hardest thing to come up with was the logo – once that was in place, and I was happy with how it looked in all sorts of environments, the rest of it came easy.

The overall feeling

I am quite happy with how the branding for this project worked out. It took a fair bit of time, but I feel like there is a clear brand identity.

be montreal.

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The specs

We were asked to create a magazine on events happening in and around Montreal. The magazine could be any size we want, and we were free to choose the branding. As this was a group project, I am only showcasing the pages I created which feature my own photography.

The idea

We went the route of a dark red and a lighter red for our colors – most people associate Montreal as blue because of the Quebec flag.

The challenges

In this case, working as a team was a bit difficult as some people were not clear on the deadlines and were not communicative.

The overall feeling

I am happy with how my article on an exhibit at the Montreal Museum of Fine Arts turned out.

Lenoums

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The specs

Create a brand for children’s snacks or bath products, and then create packaging for the product of your choice. I decided that my snack would be baked apple chips – healthy, and naturally gluten free!

The idea

I decided that my snack would be baked apple chips – healthy, and naturally gluten-free! The brand is Lenoums. I originally wanted the brand to be lenoms – like nom nom nom nom nom (picture the cookie monster right now). My teacher pointed out that “nom” in French means “name”, and therefore the company name could be confusing.

The challenges

This project had to be fully bilingual as we are based in Montreal! All the packaging had to follow Canadian and Quebec guidelines.

The overall feeling

I’m happy with this project! The brand feels young and friendly, and I love the pattern that comes with the brand.

b is for beer

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The specs

Here is the thing. This started off as a pop art inspired beer brand called “b is for beer”, but I love the patterns so much that I wanted to showcase them in another environment.

The idea

The original specification meant that there was a pop culture inspired packaging. I went for an Edith Piaf vibe (my beers were named after Edith Piaf songs like “Rien de Rien” and “La Vie en Rose”). I kept the logo and the patterns, and now it can go everywhere.

The challenges

I struggled the most with the amber pattern – I am not sure why, but I never really was happy with the circles overlapping on that one.

The overall feeling

I am really happy with how the patterns turned out, and it is really cool to see them in a variety of different places.

James Colin Davis

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The specs

James is pursuing a career as a professional golfer. He wanted a logomark to make him stand out from the crowd.

The idea

As a ginger with a beard, James is pretty easily identifiable. He also always wears a cap. The two together is iconic, but adding the golf clubs as a skull & crossbones added a personal touch and made it clear the industry he’s in.

The challenges

For the illustration, I worked from a photo I had taken of James. The shape of the hat in the illustrated version looked ridiculous, so I had to alter it to make it look more clearly like a hat.

The overall feeling

Well, it’s definitely identifiable! I think the logomark is creative and fun.

BTW you can follow James on his journey on Facebook and Instagram.

Imagine Change

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The specs

This was a class project where we were asked to create a logo for a club at the school called Imagine Change. The head of the club came to discuss her ideas and the values of the group, and everyone in the class was asked to design something. My design ended up being chosen.

The idea

I started out designing something related to the earth/the shape of the globe, and it slowly evolved into this final design.

The challenges

Our teacher challenged us to only use two colors in our logo, so it was fun yet challenging to figure out how to use the negative white space to my advantage.

The overall feeling

I was really happy that my design was chosen for the group. I am happy with how it turned out – simple but to the point.