PairUp
The specs
Simple: create packaging for socks.
The idea
This is no ordinary sock brand – for each pair of socks, you get two different colored socks. Who has time for matching socks? You should wear socks that are as unique as you are.
The challenges
Socks are likely the most boring piece of clothing in existence. I wanted to make it a fun sock company, and while it was a challenge, it was a fun challenge.
The overall feeling
I adore how this turned out. The color variations of the logos are so playful. Though the logo is simple, it really packs a punch.
Take me to
Operations
I want more
Creative