Lincoln Tea
The specs
Take an existing brand (not named for Copyright purposes) and give it a modern, eco-friendly edge.
The idea
To choose a well known tea brand, and give it a classic and modern new identity. Take a box of tea bags and turn it into reusable tins that consumers can bring back to refill.
The challenges
Creating color variations for the tins that kept the brand identity clear was surprisingly the hardest part.
The overall feeling
This was a group project and the collaboration went really well to create a very visually appealing brand.
Take me to
Operations
I want more
Creative