Drew’s Pro Shop
The specs
A brand new pro shop needed branding. They asked for a contemporary vintage feel, with a focus on the fact that they sharpen skates. Since the brand is in Montreal, they wanted a bilingual one as well as an English one.
The idea
Using the year the company was founded was a great way to give it a vintage feel, without it being a vintage company. It has a sporty vibe, but it is clear the focus is hockey.
The challenges
Drawing the skates, surprisingly. I love illustrating, but I struggled with this one.
The overall feeling
I am so happy with how this project worked out. The colors, the layout, all of it.
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Operations
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Creative